This prediction is being reported by paidContent, which was given access to Pricewaterhouse Cooper data and forecasting. Since, according to this prediction, “total book spending in North America” will remain “relatively flat, ‘1.1 percent compound annual rate’ of increase between 2011 and 2016” accessed 6/13/12), almost all the growth in ebook sales will come at the expense of print sales. I’d say brick-and-mortar book stores are in real trouble.
2 thoughts on “Fifty Percent of Book Market Electronic by 2016”
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The Active Voice 
It used to bother me, but the more I realize how convenient the internet and electronic transfers of books, articles, etc..is, the more I think futuger generations won’t be missing anything. I’ve got books from my childhood, oages falling out, the glue in the spine cracking, etc…It’s silly IMO to keep holding on.
Yeah, I tend to agree. Large book stores are very good for browsing, though — enough selection that you always find something new, but not so much that you’re overwhelmed. I will miss that.