Today Is Tolkien Reading Day! … #MadMarchness … #TolkienReadingDay

But what if you’ve already read Tolkien a zillion times?

(Um … “more than five but fewer than ten” doesn’t count as “a zillion,” right? Okay, good. Just checking.)

As I was saying, what if you’ve already read Tolkien a zillion times? Well, read a different book with Tolkien in mind. Or read Tolkien today and buy something written by one of Tolkien’s hopeless-nerd groupies another perfectly respectable author for another day.

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A bunch of fantasy writers have gathered to offer their books at the bargain-basement price of $.99 in a Tolkien Reading Day promotion. Nolander is $.99, and so are more than twenty other books. Stock up and enjoy!

Being “Fair” to Your Characters

The longer I spend with my characters, the more I feel like a parent. I mean I am a parent: I have twins who are about to turn three. What I mean is that I’m beginning to feel like my characters’ parent as well. That is to say, I feel responsible for them in a particular way that reminds me of how I feel about my kids.

When I’m parenting, I try to give my kids opportunities to succeed. I mean, I’d much rather not put them in situations where they’re very likely to fail. I’d rather try to create situations in which they’re likely to succeed. For instance, I’m trying to teach my kids to share with each other. Perhaps with twins, especially, that’s an ongoing battle. I’ve found there are moments when the suggestion to share is more likely to be accepted, and I try to jump on those, so that I can praise good behavior. Of course, that’s not always possible. Kids don’t always succeed. But I want to give them opportunities to do so — as many as possible.

I’ve realized I feel the same way about my characters. I feel responsible for giving them opportunities to be their better selves, to reveal positive traits that might not necessarily be apparent, at first. As with my kids, it’s not always possible. After all, most of my characters are adults, and real life sadly doesn’t construct itself so as to encourage any particular person’s success. Events seem far more random than that. And, even when given the opportunity, not everyone steps up and does the right thing. A fictional world in which they did would ring false. But still, if I don’t at least create opportunities for showing a better side … well, I sort feel like a heel!

Indie Authors and the “Rule of Seven”

Why market your books? It takes time away from writing, after all.

I’ve been thinking for the last few months about the so-called “rule of seven” — the old advertising saw that people need to see or hear your marketing message seven times before they’ll follow through with a purchase. Maybe it’s true, in at least a general way, that potential buyers are more likely to pull the trigger if they’ve built a sense of familiarity with a book through repeated exposure. (I’m a little doubtful about the power of seven in particular.)

So I’ve been trying to get Nolander out there a bit more in low-key, low-stakes ways. I have an ad running on Goodreads (23,309 views and thirteen clicks — about an average rate, believe it or not). Occasionally I promote a post on Facebook. And for the time being, I’m keeping Nolander discounted to try to keep it prominent in Amazon’s “also-bought” recommendations and to try to gain exposure on the other sites (the latter is not easy, that’s for sure). In a few days, Nolander‘s cover will be part of a genre-guessing game on The Cheap Ebook. Later this month, I’ll be joining with other authors on the Magic Appreciation Tour for a Spring Equinox promotion. In April I’ll be promoting the book through Kindle Boards Blog.

And sometimes a little bit of exposure just falls in your lap: today Victorine Lieske‘s terrific book-discovery site, Addicted to Ebooks, chose to feature Nolander on its front page. Isn’t that nice? Thank you, Vicki! :)

At the same time, I’m trying not to let my promotional activities eat into my writing time too much. After all, if you think of the author herself as the “product,” then each new book presents that product to the public all over again.