Indie Authors and the “Rule of Seven”

Why market your books? It takes time away from writing, after all.

I’ve been thinking for the last few months about the so-called “rule of seven” — the old advertising saw that people need to see or hear your marketing message seven times before they’ll follow through with a purchase. Maybe it’s true, in at least a general way, that potential buyers are more likely to pull the trigger if they’ve built a sense of familiarity with a book through repeated exposure. (I’m a little doubtful about the power of seven in particular.)

So I’ve been trying to get Nolander out there a bit more in low-key, low-stakes ways. I have an ad running on Goodreads (23,309 views and thirteen clicks — about an average rate, believe it or not). Occasionally I promote a post on Facebook. And for the time being, I’m keeping Nolander discounted to try to keep it prominent in Amazon’s “also-bought” recommendations and to try to gain exposure on the other sites (the latter is not easy, that’s for sure). In a few days, Nolander‘s cover will be part of a genre-guessing game on The Cheap Ebook. Later this month, I’ll be joining with other authors on the Magic Appreciation Tour for a Spring Equinox promotion. In April I’ll be promoting the book through Kindle Boards Blog.

And sometimes a little bit of exposure just falls in your lap: today Victorine Lieske‘s terrific book-discovery site, Addicted to Ebooks, chose to feature Nolander on its front page. Isn’t that nice? Thank you, Vicki! :)

At the same time, I’m trying not to let my promotional activities eat into my writing time too much. After all, if you think of the author herself as the “product,” then each new book presents that product to the public all over again.

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